Mission of the National Veteran-Owned Business Association (NaVOBA)

NaVOBA creates growth opportunities for the nation’s 3 million veteran-owned businesses (VOBs) by promoting a “Buy Veteran” message to consumer, corporate and government buyers.


Consumer spending accounts for 2/3 of GDP, or about $9 trillion annually. And most of the nation’s 3 million VOBs are skilled tradesmen, drycleaners, restaurant owners, consultants, lawyers and other small businesses that employ fewer than 15 people. NaVOBA funded independent research in 2009 that discovered that 70 percent of Americans would prefer to purchase from a business identified as veteran-owned versus one that is not. As a result, NaVOBA is proud to announce its “Veteran-Owned Business” badge campaign which kicked off in 2010. NaVOBA members now get access to an easily identifiable badge that identifies them as a VOB. NaVOBA members also get a listing in the VOB online marketplace at buyveteran.com.


Prior to 2004, most large corporations only included women and minority-owned businesses in their procurement process. In 2004, NaVOBA single-handedly blazed a trail to get large corporations to include VOBs in their supplier diversity policies. Now most big corporations include veterans, and NaVOBA boasts 50 of the most veteran business friendly among its corporate members.


Federally, NaVOBA provides advocacy and assumes a watchdog role to encourage the federal government to meet its 3 percent VOB contracting goal established by federal law in 1999. On a state level, NaVOBA encourages state governments to pass legislation setting goals for spending with VOBs and has been instrumental in many new state laws in the past two years. In 2010, NaVOBA began efforts to encourage city and other local governments to pass VOB contracting laws.